Winning Strategies to Execute Pricing & Promotion Models based on Product Mix & SKU Assortment
In a world where pricing drives profitability, Food & Beverage owners can win by effectively linking pricing and promotions through advanced analytics and thereby gain an edge by understanding customer price sensitivity, with real-time data to finally measure sales performance effectively.
The data sheet will show how you can:
- Map critical market and consumer knowledge to achieve seamless pricing and promotion co-ordination for the omni-channel retailer.
- Get optimal data-driven techniques to achieve base Price Elasticity.
- Eliminate the ambiguity in interpreting Pricing and Promotion patterns that can impact outcomes across the bottom line.
- Interpret if there is a positive impact from a specific planned event on a SKU level and its overall product mix.
