CASE STUDY

AI-Powered Demand Sensing & Segmentation Helps Major Port Operator Uncover Potential Additional Revenue of Over $2 Million

Accurate, AI-powered Demand Sensing & Segmentation for Port Operators 

With ongoing supply chain disruptions, port operators need to effectively segment and prioritize demand to ensure a continued flow of containers and margins.

Challenges such as Low Frequency of Demand Segmentation, Lack of Sales Efforts Prioritization, Unaccounted Customers & Lost Sales, and Lack of Visibility into Cross-sell/Upsell are well known within the ports & terminals ecosystem.

With ThroughPut’s AI-powered demand management software, the client was able to greatly increase the frequency, transparency, and accuracy of its demand segmentation. This helped convert 50+ new/ lost customers, creating a potential to earn approximately $2 million per year.

Download the case study to learn how this major port operator was able to:

  • Proactively highlight negative customer shifts for intervention with clear visibility into buyer behavior.
  • Automate financial impact with scenario-based forecasting and event analysis.
  • Assess and get recommendations on cross-sell and up-sell opportunities, ranked based on the additional profit generation potential.

Download Case Study