DATA SHEET

Customer-Driven Segmentation Strategies to Accurately Forecast for your FMCG Merchandise

For Supermarkets, FMCG or F&B Businesses

Winning strategies to conquer demand volatility & match the supply and demand imbalance based on customer behavior

In a world where demand drives profitability and supply-demand dynamics fluctuate at the drop of a pin, FMCG, Supermarkets or F&B business owners can leverage demand segmentation data to measure sales performance effectively.

By leveraging individual price and commodity segments using tailored metrics, demand planners are better equipped to accurately forecast and detailed segmentation can help them analyze how internal and external forces influence each part of the business.

This data sheet will show how you can:

  • Apply existing data points to create targeted demand segmentation at a global level by Customer Mix/Type
  • Seek opportunities to innovate across product lines, simplify customer mix and reward good customers for more business
  • Utilize marketing campaign data to calculate relevant incentives which result in higher sales and those which need to be halted

Download Data Sheet